Arame is new independent street/sports wear brand from Malaysia heavily inspired by different aspects of ‘Capoeira’. ‘Capoeira’ is of an Afro-Brazilian origin and is commonly labeled as a martial art but in fact is a lot more that as it involves history, dance, music, self defense and fight. The word ‘arame’ means wire in Portuguese, which is an essential part of Capoeira’s most important instrument, the Berimbau. The client was seeking a logo that would encompass the two very distinctive aspects of the brand, allowing it to be organic and fluid as well as bold and edgy. Client: Arame Year: 2010 Category: Branding